"We also account for how technical, graphical and usability issues may impact the organization of your information."

"We specifically define a purpose statement on the intent of the website and what it will accomplish."

"GrafWeb creates great sites."

Effective Product Definition ensures that your project proceeds smoothly and concludes successfully. We meet with key personnel, conduct research, and organize focus in order to clarify your objectives, strategy, technology issues, time requirements, and budget goals. We then transform your needs into concrete project specifications, complete with an implementation schedule and a clear evaluation and testing plan. Through objective metrics for project assessment, you always remain informed and in control.

Information Design is the process of organizing your content so that it communicates your message effectively and creates a compelling experience for your audience. Information may be tightly structured - appropriate for most corporate products - or free-form and intuitive - appropriate for many art and entertainment products. We also account for how technical, graphical and usability issues may impact the organization of your information. Information designs are then presented to you as flow charts or storyboards. These tools, which serve as a blueprints for the user interaction design, are verified for effectiveness through usability testing.

Planning is constantly readjusted throughout the life of the project as we fine-tune your web presence for maximum impact and effectiveness. We study the demographics of the target audience and anticipate their behavior in approaching the site, and write out guidelines in order to make the site easy to navigate and inherently intuitive to all potential users of the website and customers for your company. We specifically define a purpose statement on the intent of the website and what it will accomplish. We then refine this into objectives and develop our methods of presentation. 

As we further refine the look and the structure of the site, we continuously look back on what we have accomplished and we ask the crucial question, "Will this website accomplish all that our client wants it to?" GrafWeb creates great sites. In essence, we aim for a complete site with everything a client will need and maybe a few things the client didn't know he needed. Our sites are competitive from the onset as well as further down the road, and we continuously look at the website with a critical eye during the development phase.