"...access all information and content areas easily and effectively while maintaining an enjoyable experience."

 

 

"...specify how the information will be displayed; when, where and how to give the end-user control..."

 

 

 

"While we strive to create every site as a work of art, we also want to develop a site that is intuitive and simple to use."

 

 

 

 

"...we create a style guide that codifies the project: text and graphic elements, component groupings, color schemes and fonts..."

 Interaction Design ensures that your audience will be able to access all information and content areas easily and effectively while maintaining an enjoyable experience. That is what The Art Department is all about.  The emphasis here is entirely on the user’s visual experience.

We utilized the information design blueprint from Entire Design Dynamics to specify how the information will be displayed; when, where and how to give the end-user control; what functional and navigational controls will be used, and what additional visual or auditory cues will be needed.

We fully define each screen and chart every possible interaction. For particularly complex projects, technical specifications are developed. We also develop prototypes, perform further usability testing, and if necessary, refine the specifications.

GrafWeb's The Art Department designs constantly with the user's needs in mind, balancing performance, aesthetics and usability. While we strive to create every site as a work of art, we also want to develop a site that is intuitive and simple to use. The information presented is checked to be imaginative, at the correct level of detail and arranged in such a way that the delivery of the user to intended information is efficient, while allowing the user to guide him/herself to what is wanted.

Visual Design ensures that the look and feel of the product is appropriate for your audience and fits precisely into your overall presentation strategy.

We focus on finalizing the visual style and precise layout of major elements, such as menus and icons. We generate visual "comps" that may be tested for appeal and usability. If appropriate, we create a style guide that codifies the project: text and graphic elements, component groupings, color schemes and fonts, and other visual design criteria.

Our specialization in logos, interfaces and graphic design are a perfect fit for the visual representation that will best represent your image.